Reading is one of the easiest ways to grow your business and improve your mind. That’s because reading can help you see a problem from a different perspective, approach a customer complaint with wisdom, and provide you with the insight you need to do something new. However, sometimes it can be difficult to pick just the right book to read. There are thousands of books already out there, and dozens of new ones are being published weekly. And most of them offer really, really good information. So, which one should you read first? You might want to consider trying one of these five books.
The Power of Moments by Dan & Chip Heath
In this gripping book, Dan and Chip Heath examine what makes some moments memorable while others seem to slip by entirely unnoticed. In the book, the authors describe the four elements that create a special moment—elevation, insight, pride, or connection. You can use the insights in this book to create special moments for your subscribers, clients, or customers. These moments can strengthen and deepen your business relationships and life experiences in exciting, new ways.
Permission to Screw Up by Kristen Hadeed
Kristen Hadeed’s book on how to fail is not only laugh-out-loud funny, it’s also authentic and inspiring. In this book, she recounts how she began her business and the mistakes she made along the way. But she doesn’t just share her journey. She goes on to explain the mistakes she made and what she should have done instead. This book will encourage entrepreneurs who are floundering in their business and give them insights into how to course-correct.
Ask by Ryan Levesque
Some entrepreneurs waste months or even years trying to guess what their community wants their business to provide for them. But with this book from Ryan Levesque, you’ll be armed with the information you need to get real answers that can transform your business. Ryan breaks down how to create surveys that give you valuable data about your customers and shows you how to create customized sales funnels that turn visitors into raving fans. And if the popularity of this book on Amazon and number of reviews it’s gotten are any indication, Levesque really knows what he’s talking about. If you’re stumped as to how best to serve your customers, you need to read this book
The ONE Thing by Gary Keller & Jay Papasan
This is a short and simple no-fluff guide. The idea behind it is that you can only focus on doing one thing well at a time. I used to pride myself on being a master multi-tasker, but guess what? I never got anything done … at least not really, really well. The secret to success in anything is to focus on one thing, become a master in that, and then move on to the next thing. But if you don’t know what that that one activity is that you need to focus on, this book will help you sift through and identify what will give you the biggest return on your time. If you’re feeling overwhelmed by your business, this book is the essential guide you need to get back to basics. It will help you cut out the numerous modern-day distractions so you can get the work done that really matters.
Building a StoryBrand by Donald Miller
One of the biggest challenges any entrepreneur faces is to define his/her brand in such a ways so that customers can understand it. With the information contained in this book, you’ll discover how to clarify your brand, share it with your customers, and really connect with them. The author gives clear advice on how to share the message you’ve been struggling to communicate. Plus, he devotes plenty of time to the seven story points (defining a character, who has a problem, and meets a guide, who gives them a plan and calls them to action that helps them avoid failure and ends in success). Framing your business in this way gives you the chance to engage your customers in a whole new way. People love stories. We have since the beginning of time. I like to imagine the cavemen sitting around that campfire and grunting out stories about the greatest hunt, or the dinner that got away before they turned in for the night. While people may crave more sophisticated stories now, the fact is they still love a good story. Your customers are no different. Stories will help them really connect with your brand, so they’ll be excited to buy from you. If you’re ready to level up your storytelling abilities and your marketing efforts, grab this book today! Don’t put off learning from any and all of these fantastic authors. It really is one of the best things you can do for yourself. So, pick one of these books up today, and get reading! And if you want to receive monthly book recommendations aimed at entertaining you and improving your mind, sign up for my email newsletter, Making the Pieces Fit. You can join here.